Designing products for people and purpose.
Hello
An end-to-end product and service designer who combines facilitation and discovery, evidence based design and technical fluency to elevate user experiences that are aligned to strategic and business goals.
My practice is grounded in user-centred design, focusing on both the people navigating complex ecosystems and the teams working to support them.
What I do
Alignment, discovery & experimentation
Supporting teams to align, navigate ambiguity, set product direction and ensure they build the right things.
Design, delivery, measurement & iteration
End-to-end expertise delivering evidence based digital products and services across B2B, B2C, and G2C.
UX engineering & Accessibility
Bridging the gap between technology and the end user by designing in code, building with agentic tools and embedding inclusive standards.
Experience
Most recently I’ve been designing in the disability and aged care sector at Hireup. I've also worked for global media company, The Guardian, government organisation GOV.UK Education Department, tech and digital transformation consultancy Made Tech, award winning agency Humaan and freelanced for boutique agencies like Studio Papa and Stuff & Nonsense.
In my spare time I've began coaching purpose-driven startups, supporting them with product thinking, UX and technical maturity and inclusive design practices. At the moment I'm hanging out with the lovely bunch at Marco Polo.