I design and build products for people and purpose.
Hello
I bring 15+ years of experience spanning community, design, strategy and technology.
The heart of my practice is deeply grounded in user-centred design, focusing on both the people navigating complex ecosystems and the teams working to support them.
What I do
Alignment, discovery & experimentation
Supporting teams to navigate ambiguity and set direction through experimentation and human centred design.
Product/Service design, delivery & iteration
End-to-end expertise delivering evidence based digital products and services across B2B, B2C, and G2C.
Design engineering & accessibility
Bridging the gap between technology and the end user by designing in code, building with agentic tools and embeding inclusive standards.
Team, Culture & Processes
Cultivating the ways of working and team health that keep delivery predictable, teams feeling safe and stakeholders bought in.
Experience
Most recently I’ve been leading design and experince in the disability and aged care sector at Hireup. I've also worked for global media company, The Guardian, government organisation GOV.UK Education Department, tech and digital transformation consultancy Made Tech, award winning agency Humaan and freelanced for boutique agencies like Studio Papa and Stuff & Nonsense.
In my spare time I've began coaching purpose-driven startups, supporting them with product thinking, UX and technical maturity and inclusive design practices. At the moment I'm hanging out with the lovely bunch at Marco Polo.