I design and build products for people and purpose.
Hello
I bring 15+ years of experience spanning community, design, strategy and technology.
The heart of my practice is deeply grounded in user-centred design, focusing on both the people navigating complex ecosystems and the teams working to support them.

Experience
Most recently I’ve been leading design and experince in the disability and aged care sector at Hireup. I've also worked for global media company, The Guardian, government organisation GOV.UK Education Department, tech and digital transformation consultancy Made Tech, award winning agency Humaan and freelanced for boutique agencies like Studio Papa and Stuff & Nonsense.
In my spare time I've began coaching purpose-driven startups, supporting them with product thinking, UX maturity and inclusive design practices. At the moment I'm hanging out with the lovely bunch at Marco Polo.
What I do
- Interaction/product/user experience design (the title varies, but the craft remains consistent!)
- Support organisations to navigate ambiguity through discovery and research
- Embed and scale human-centered design capabilities within organisations
- Shape product vision and strategy
- Train, mentor, coach and empower others
- Encourage and nurture communities of practice
- Design leadership across multi-disciplinary teams and product squads
- Design, build, iterate and evaluate prototypes of varying fidelity
- Design, build and maintain component libraries/design system thingos
- Prototype and build with AI tooling and for AI experiences
- Service and systems design and thinking
- Web accessibility advocacy, education and testing